| |
| |
|
patsbusiness2.com
|
|
|
|
Carwash Franchisor Case Study
There are only a handful of car wash franchises in the world. This might offer some insight on how car wash franchises come into existence. This is a crazy story. It is the history of our company and how we ended up in the Carwash Franchise business. One of our franchisees of our mobile car wash business; The Car Wash Guys, was in Idaho, was the son of a wheat farmer, the areas largest farm family land holder in Idaho's banana belt. About a month before he called us I put up this web site called www.detailguys.com and said what the hell, I will put up a form in case someone wants to buy a franchise for only auto detailing and not mobile car washing we can make a sub franchise out of it. Previously I did a couple of trade shows. The Black Expo and a BizOp/franchise show, great results and really I did not need any leads. But what I learned was their were significant people wanting low-priced franchises. So I put up the website and put a form on it and the very next day I get a lead from Phil the farmer in Idaho, looking for a simple business. He wanted to start a business, but stick more with auto detailing on a mobile bases, which was slightly different than that of our mobile care wash franchise. So he wanted a franchise ID. But heck I was in CA and ID seemed like another World at the time. It was. Things went good, because we made it work and Phil then bought a car wash guys mobile truck and later an auto detailing trailer and hired on some more workets. Things again were getting even better. He could now detail and wash. He saved his money and decided to open a car wash. So he called me up one day and said Lance, Am I allowed to open a fixed site car wash? I thought, but I hate carwashes, because they hate mobile washers chipping away at their customer base. But then I thought the combo would be unstoppable. I said yes. Here is what we built: www.carwashguy.com This is over the river in WA State in Clarkston, Phil lives in Idaho in Lewiston. So then I had a franchisee operating three concepts in 2 states. He said to me. What do you know about carwashes? I thought, everything. I mean they are competition and I know my enemy better than the Navy Seal teams before entry. I had every industry magazine from the start of car washing magazines. I had every published book, manual written, and article, all in boxes. I have attended every trade show of the International Car Wash Association in the last six years, and collected literature at every table. It was a long project but we put the franchise together. Phil got his car wash opened and it became our prototype and then we started franchising fixed site car washes. It just proves you never know what you will learn or which market niches you will enter in the future as an entrepreneur. The important thing is to constantly scan the horizon for market niches and opportunities, which will work. Think on this concept today. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Going Public: The Process for Small and Mid-size Companies to Go Public It's the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. The first step (#1) is simple since most small company are already incorporated and have a board of directors, so we will start with #2. Cash Flow: Why Chaos Equals Poor Cash Flow Recently one of my customers told me the chaos swirling through his company was the result of poor cash flow. If only he had more money, his company would run better. Winning in Business - Lessons from Lance Armstrong Lance Armstrong this week won an unprecedented 7th Tour de France victory, confirming him as one of the greatest cyclists of all time. The fact that he won more Tour victories than anyone else in history is remarkable. Do You Need the Help of a Virtual Assistant? Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well as a plethora of other tasks, can be downright daunting. Shopping For a Franchise Shopping for a franchise is easy if you know what you are doing. You can choose between radio adverts, newspaper adverts, personal recommendation, Internet, or visit a franchise exhibition. Get Free Payroll Forms Download from the Internet Having a successful business means also having a good working relationship with your employees, and nothing more makes it sour than having problems with the payroll. You can't expect them to work gratis, employees expect to be paid and compensated fairly. How To Get Slightly Famous in Print Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. Blowing Your Own Horn - A Key Marketing Strategy for Small Business -- Building Credibility Through Success Stories --Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum - professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. Age Old Marketing Technique Improves Business Plan Executive Summaries Every business plan book tells you how the Executive Summary is your opportunity to provide a brief overview of your business plan; capture your readers' attention and imagination; and, summarize the plan's highlights and key selling points.So, why am I telling you these 3 things when you probably already know them?Because it's useless advice unless you employ one, not so obvious, age old marketing technique to make these points come alive. Getting City Contracts; Local Government Contracting All cities have a purchasing office and/or a procurement officer. They handle all city contracts that are sent out to bid. Postcards Make It Rain Referrals One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages. Seven Common Mistakes Made By Small Business Owners Most new small businesses won't be in business this time next year. That's the cold hard facts. So What? How to Elicit Benefits from Features "So what?" is a lovely question.It can lead to a punch on the nose if you tactlessly say it to others to challenge their ideas but, when you use it to question your own decisions it has endless uses. Professional Car Care Businesses You Can Start If you are in the professional car care business you may be looking to expand your business, for that no one can blame you. But which add on service makes the most sense? You will have to make an honest assessment of your current clientele and decide that for your self. 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them Increase your profit potential by identifying - and avoiding - these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the venture. Got Stimulation? An observation while returning home from a seminar: Getting away from the everyday allows room for analysis and new thoughts. Stimulation while away from the everyday energizes analytical and concept ional thinking. Big Successes Never Happen Overnight Treat your business as a serious, full-time business and be serious about making it work. Put your plans on paper. Finding a Venture Capital Firm Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC). Small Business Owners - They Owe You The Money Why Dont They Pay? Doesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone. The Hidden Treasure in Your Business I started working with another new client last week. He has been in business for about a year and a half.
|
|
Small Business Information | Traffic Building Information Powered By: Work At Home With Google - FREE! |
| © 2006 |
