| |
| |
|
patsbusiness2.com
|
|
|
|
More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE! The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best. I remember being at a Chamber Mixer one evening and talking to a man that wanted me to come by his shop to have my logo re-designed. I was handed his business card with a great design and was impressed. I told him that I was currently updating my website and should also have my logo updated. It was at that point that he handed me another card and said he did website design and wrote content. Now I was totally confused! I needed a graphic designer and not someone that did everything for me. I do not believe that a good graphic designer would want to do websites as that skill is more than making pretty pictures. It would require extensive programming knowledge plus database design, security information and server expertise. He then handed me another card with "programmer" on it. I made my decision to go elsewhere as he had become a chameleon in front of my eyes, just grabbing for any business that would come his way. You need to stick to one business card that represents everything that you do. Your card is what you focus on; anything else can be left to a later discussion if it fits in with your business model. It is not difficult to do if you work for a large organization, but if you work on your own, you need to know what your expertise really is. Your card should clearly identify you and your business and give people your contact information. You may also want to have a title than encompasses your expertise. Do not overcrowd the card with too many details as it is not likely to get read; keep it clean and simple. At the same time, do not put too little information either. Nothing is worse than seeing a card with a company name that gives you no clue as to what they do, even if it is just consulting. Always put your web address: that is where all the extra information can be garnered. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Small-Business - Google News |
|
|
|
RELATED ARTICLES
Public Relations: Antidote for Small Business Failure When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. S Corporation - What Is It? For many small businesses, the "S" corporation is the business entity of choice. The "S" in S corporation refers to a tax designation. Accounting Methods - Cash and Accrual When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method. Financial Strategies for a Mobile Car Wash Business Plan Writing a business plan for a mobile car wash is fairly easy, yet often operators fall down in understanding the financial strategies and costs. Bankers and Investors alike will want to see that you have a well thought out business plan to insure your start-up goes successfully. Small Business and Wichita Owning a small business in Wichita, KS might not be a bad idea, job growth is good, housing has rebounded and the aviation manufacturing capital of the world is on an aileron roll. So consumer spending is up and retail and service sectors are doing fine again. Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had There is a rather famous true story called "Acres of Diamonds".It is about a successful farmer who risks everything searching the African continent for diamonds. Trailblazer Interview with Diane J. Levin, Partnering Solutions Today is a Red Letter Day! It's special because today is the first edition of the Trailblazer Interviews.You'll meet some of the most fascinating, talented folks in the ADR world who I call Trailblazers. Private Franchising is not Real a Real Franchise One major issue not being addressed right now in the regulatory definitions which guide consumers and lawyers in business opportunities and franchising is the new term being used; Private Franchising. The Federal Trade Commission decided it would revise its definitions of such opportunities in 1995, but failed to address this issue. Becoming Recession Proof A lot of business owners I've spoken with lately have commented how their business is slow because of "the recession." If you are one of these people, you might want to reconsider your position. 1 Overlooked Key to Small Business Success Is this you?You dreamed of owning your own business, doing what you love and enjoying unlimited earning potential. You researched. Top 10 Mistakes to Avoid When Joining a Professional Association I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups. Facts About Starting Elderly Group Home Businesses There's been a recent rise in the number of elderly group home businesses springing up everywhere around the world, what with an estimated one in four families providing care for an elderly relative today. Before you decide to jump on the group home business bandwagon, though, you need to know as much as possible. More Business Card Marketing If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best. Do You Make These 7 Deadly Cash Flow Mistakes? Managing cash flow is every small business owner's most important function. Avoid these seven deadly mistakes to make sure you aren't creating cash flow problems in your business. Self-Employment: Managing Your Money: Tips for Living with a Fluctuating Cash Flow (Part One) The way you manage your money is one of the first things you'll change when you move from employment to self-employment.You are moving from an environment where you received income in equal amounts at set intervals to one where your income fluctuates. Small Business No How - Dont Give Away the Farm You're pretty proud of yourself! After all, only four months ago you came up with the idea of opening your own business - "Jenni's Interior Design" Your friends have always said you were gifted when it came to arranging furniture and picking out colors, and you love to do it, so you decided it was time to get serious.You went to a few "Starting Your Own Business" seminars, picked out a name and registered it, had your nephew build a great website, printed up some business cards, got a second phone line, and took out an ad in the local paper - "Are Your Walls and Furniture as Stagnant as Pond Scum? You Don't Need to Break the Bank for a Fresh Look, You Just Need a Makeover!"Then you crossed your fingers and waited. Explode Your Consulting Income Here are just a few ways to increase and diversify your income from your consulting business.1. Solving the Late Paying Customer Blues Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. 5 Small Business Management Questions to Help Choose Marketing Programs As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Tell Me The Reasons Why I Should Believe You? Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.The legal guy came in and said, 'I feel we may win this case'.
|
|
Small Business Information | Traffic Building Information Powered By: Work At Home With Google - FREE! |
| © 2006 |
